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Smurfit Kappa Wins WorldStar Packaging Awards

Recognized for innovative automotive and Point of Sale (POS) packaging solutions.

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By: Anthony Locicero

Copy editor, New York Post

The first product was the AlphaBooks display produced for the IF gifts company. Smurfit Kappa designers created a bespoke POS display which gave a 360Ëš view of the quirky, letter-shaped notebooks.

The second winning product was a packaging system for different left and right Audi automotive latches. Thanks to cleverly placed cut-outs, 12 latches fit in easily without any damage during either insertion or transport, and the time spent on assembly and filling was reduced by 87%.

In the case of both products, designers solved complex briefs by combining innovation, sustainability and creativity.

“We work with customers from many different sectors to come up with packaging that will deliver against a number of briefs including protecting the product during the supply chain, as part of our SupplySmart service, and attracting consumer attention in store as part of our ShelfSmart service,” said Saverio Mayer, CEO of Smurfit Kappa Europe.

For this year’s awards, the World Packaging Organization reviewed 318 entries from 38 countries. The winners were recognized in a May awards ceremony in Queensland.
 
 

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